Iowa WIC Approved Foods

Iowa WIC Food List

Iowa WIC food benefits are loaded onto an eWIC card and accepted at WIC-authorized grocery stores and pharmacies statewide. Iowa updates its Approved Product List every quarter — more frequently than most state programs — so the printed shopping guide cannot always reflect the current list. Iowa WIC directs participants to the free WIC Shopper App (App Store and Google Play) or the EBT Shopper website to confirm current eligible brands and package sizes before shopping. Your specific monthly food package is determined at your certification appointment based on your participant category and nutritional assessment.

Milk, Cheese, Eggs, and Yogurt

Iowa WIC provides cow's milk in several fat levels: 1% lowfat, fat free skim, whole, and fat free evaporated, plus nonfat dry (powdered) milk. No flavored milk or rice and nut milks are covered. Approved milk alternatives include:

• Lactose-free milk — whole, 1%, or fat free (e.g., Dairy Ease or Lactaid)
• Sweet acidophilus milk — fat free, 1%, or 2%
• Goat milk — powdered, fluid, and evaporated; Meyenberg brand only
• Lowfat buttermilk
• Kefir (plain)

Cheese is any brand in 8 oz or 16 oz packages — block, shredded, sliced, or mozzarella string cheese. Approved varieties include Cheddar, Colby, Colby-Jack, Monterey Jack, and Mozzarella in standard or reduced-fat (2%, low-fat, fat free) versions. Not covered: crumbled or cubed cheese, processed cheese, cheese spreads, American cheese, or cheese purchased from a deli service counter.

Eggs are any brand in one-dozen or 18-count containers, USDA Grade A, large, white or brown. No special health claim eggs are covered.

Yogurt is a substantial part of the Iowa WIC food package. Iowa approves nonfat, lowfat, and whole yogurt — plain or flavored, regular or Greek — in 32 oz and 24 oz containers. Yogurt tubes (8-pack 2 oz and 16-pack 2 oz) are also approved. Not covered: frozen yogurt, drinkable yogurt, or "light" yogurts containing artificial sweeteners or stevia. No added granola, nuts, honey, or candy pieces. Iowa maintains an extensive brand-specific approval list across dozens of brands including Dannon, Chobani, HyVee, Yoplait, Stonyfield, Oikos, Fage, Siggi's, and many store brands. Use the WIC Shopper App to verify eligible varieties by brand and size.

Whole Grains

100% whole wheat bread is approved in 16, 18, 20, and 24 oz loaves from a wide range of national and store brands — whole wheat must be the first ingredient, and no added fruit, nuts, or seeds. 16 oz 100% whole wheat buns (hamburger and hot dog) are also approved. Additional whole grain formats approved in packages of 11 oz or larger include:

• Whole wheat English muffins: Thomas' 100% Whole Wheat and Hy-Vee 100% Whole Wheat
• Whole wheat bagels: Thomas' 100% Whole Wheat and Hy-Vee 100% Whole Wheat
• Whole wheat sandwich thins: Brownberry 100% Whole Wheat Sandwich Thins

Brown rice and wild rice are both approved — any brand, plain, in 16 oz packages (regular) or 14–16 oz packages (instant or boil-in-bag). 100% whole wheat pasta is any brand in 16 oz packages in any shape (spaghetti, spirals, penne, rotini, elbows, macaroni, or shells); pasta made from rice, quinoa, flax, corn, or vegetables is not covered. Corn and whole wheat tortillas are approved in 16 oz packages across a wide range of brands including Azteca, Mission, Guerrero, La Banderita, Hy-Vee, and others.

Oatmeal (quick or old fashioned, plain, 16–18 oz) is a whole grain benefit drawn from a separate benefit category from cereal. Approved brands: Quaker Oats, Great Value, Ralston Oats (18 oz) and Mom's Best, Best Choice, Our Family (16 oz).

Cereal

Ready-to-eat cereals must be 12 oz or larger (minimum package size), no added fruit, yogurt, or nuts, and brand-specific. Approved national brands include:

• General Mills: Cheerios (Plain, Multi-Grain, and several varieties), Kix, Total, Wheaties, Fiber One Honey Clusters, Mott's Very Berry and Apple Cinnamon
• Kellogg's: All Bran, Complete Bran, Corn Flakes, Crispix, Mini Wheats (many varieties), Special K Original and Banana, Special K Protein varieties, Rice Krispies, Raisin Bran
• Post: Grape-Nuts Original and Flakes, Great Grains (Banana Nut Crunch, Crunchy Pecan), Honey Bunches of Oats (multiple varieties), Raisin Bran
• Quaker: Life (Plain, Strawberry, Vanilla), Oatmeal Squares (multiple flavors), Mighty Life (Very Vanilla, Strawberry Blueberry Bliss)
• Malt-O-Meal: Corn Flakes, Crispy Rice, Frosted Mini Spooners
• Kashi: Honey Toasted Hearts & O's, Warm Cinnamon Hearts & O's, Cocoa Clusters, Blueberry Clusters

A broad list of store brand cereals is also approved under 22 label names including Hy-Vee, Fareway, Great Value, Our Family, Essential Everyday, Best Choice, Food Club, and others.

Hot cereals are also covered under the cereal benefit: Cream of Rice (gluten free), Malt-O-Meal, Chocolate Malt-O-Meal Original, and COCO Wheats. Plain and whole grain varieties, including 1-minute, 2½-minute, and 10-minute oats, qualify.

Fruits and Vegetables — Cash Value Benefit

Iowa WIC provides a monthly cash value benefit (CVB) — the dollar amount shown on your shopping list — for fresh and frozen produce. The rules differ between fruits and vegetables.

Fruits allowed: fresh fruit; frozen fruit packed in juice or water. Not allowed: dried fruit, items from salad or fruit bars, party trays with dips, fruit baskets, or fruit and nut mixtures.

Vegetables allowed: fresh vegetables only — including potatoes, bagged salads, and fresh herbs (cut at the root or with the root intact). Frozen vegetables do not qualify under the Iowa CVB. Also not allowed: dried vegetables, spices and dried herbs, salad bar or party tray items, nuts (including peanuts), frozen french fries, tater tots, potato rounds, diced potatoes, shredded hash browns, hash brown patties, and vegetable-grain (pasta or rice) mixtures.

Beans, Peanut Butter, and Nut Butter

Canned beans are any brand, 15–16 oz, regular, low-salt, or no-salt. Approved varieties include black, black-eyed peas, butter, cannellini, garbanzo (chickpeas), great northern, kidney, lima, navy, pinto, red, and split peas. Not covered: baked beans, refried beans, chili beans, or soup mixes.

Dried beans and peas are any brand in 16 oz packages: black, black-eyed peas, kidney, garbanzo, great northern, lentil, limas (butter beans), navy, pinto, red, soybeans, and split peas. No mixed beans or soup mix.

Peanut butter is any brand in 16–18 oz containers — chunky, crunchy, creamy, smooth, low sodium, or reduced sugar — provided it contains more than 90% peanuts and no more than 55% fat. Not covered: peanut butter spreads, reduced-fat peanut butter, bulk or freshly ground peanut butter, refrigerated peanut butter, or peanut butter with added marshmallows, honey, almonds, jelly, or chocolate.

Nut and seed butter is a separate approved benefit: any brand in 12–18 oz containers, provided the product contains 5 or more grams of protein per serving.

Canned Fish

Iowa WIC approves four types of canned or pouched fish in containers of 2.5 oz or larger. Added sauces and flavorings are allowed; fish may be packed in oil or water and may include bones or skin; regular or lower-sodium varieties both qualify.

• Tuna: any brand of chunk light tuna. Not covered: white albacore, solid pack, or yellowfin tuna.
• Salmon: any brand of Pacific salmon. Not covered: chum or red salmon.
• Mackerel: any brand of chub mackerel — North Atlantic (Scomber scombrus) or Chub Pacific (Scomber japonicus).
• Sardines: any brand.

Juice

Iowa WIC approves 100% unsweetened fruit and vegetable juice across several container formats. No juice drinks, fruit ades, nectars, cocktails, twisters, coolers, or infant juices qualify. Juice may include added calcium or vitamin D.

• 64 oz shelf-stable: apple (many brands); blended fruit (many brands); grape (white, purple, or red); pineapple or pear; orange juice — all brands of 100%; grapefruit juice — all brands of 100%; tomato juice or blended vegetable juice (brands include V-8 Plain, Campbell's Regular, Healthy Request, and Low Sodium, Diane's Garden, and others).
• 64 oz refrigerated: orange juice — all brands of 100%.
• 32 oz shelf-stable bottles: tomato juice or blended vegetable juice (same brands as 64 oz).
• 11.5–12 oz frozen concentrate: apple, pineapple, grape, grapefruit, and orange juice.
• 8–6.75 oz shelf-stable boxes: Juicy Juice and Apple & Eve (apple, blended fruit, and grape flavors).

Soy Beverage and Tofu

Soy beverage is approved as a milk substitute in 64 oz containers. Three brands qualify: 8th Continent (Original and Vanilla), Soymilk Silk Soy Beverage (Original and Vanilla), and Great Value Original. In Iowa, soy beverage is a standard benefit category — no medical-need documentation is required to receive it.

Tofu is approved in 8–16 oz packages from six specific brands: Azumaya (Silken, Firm, Extra Firm), House Foods Premium (Medium Firm, Firm, Extra Firm), Franklin Farms (Soft, Medium, Firm, Extra Firm), Nature's Soy (Soft, Firm), Nasoya (Silken, Firm, Super Firm, Extra Firm), and Good & Gather (Extra Firm, Super Firm).

Infant Foods

Infant formula is strictly brand-, container-size-, and type-specific (powder, liquid concentrate, or ready-to-use) — no substitutions are allowed. Special medical formulas require physician documentation submitted to your WIC clinic.

Infant cereal is approved in 8 oz or 16 oz packages in rice, oatmeal, multigrain, and whole wheat varieties. No added fruit, formula, or milk; no special health claims including DHA/ARA. Approved brands: Beechnut, Gerber, Gerber Organic, Tippy Toes, and Earth's Best.

Infant fruits and vegetables are 4 oz containers — single or multipack — in single flavors or blends, with no added sugars, starches, or salt, and no desserts or dinners. White potatoes may be an ingredient but not the primary one. Approved brands: Gerber 1st & 2nd Foods (organics allowed), Beechnut Stage 1 & Stage 2 (organics allowed), Tippy Toes Stage 1 & Stage 2, Good & Gather, Happy Baby, Earth's Best Organic, and Parent's Choice Stage 1 & 2. Infants 9–11 months old may receive a cash value benefit for fresh fruits and vegetables in place of a portion of their jarred infant food benefit.

Infant meats are 2.5 oz containers, single flavor — beef, chicken, ham, or turkey — pureed with gravy or broth. No dinners, meat sticks, added sugars, or added salt. Approved brands: Beechnut Stage 1, Gerber 2nd Foods, Tippy Toes Stage 2, and Earth's Best Organic.

WIC Shopper App

Download the free WIC Shopper App from the App Store or Google Play. Because Iowa updates its Approved Product List every quarter, the app is the most reliable way to confirm current eligible brands and sizes before shopping. The app lets you scan product barcodes to check WIC eligibility, view your benefit balance by food category, and find authorized store locations near you.

Farmers' Market Benefits

Eligible Iowa WIC participants receive FMNP vouchers each summer to spend on fresh, locally grown fruits and vegetables at authorized farmers' markets and farm stands across Iowa. The program runs from June through October. Vouchers are issued by your local WIC agency — contact them in early summer to confirm distribution dates, voucher amounts, and participating markets in your area.

More Iowa WIC Resources