Wisconsin WIC Approved Foods
Updated August 2026
Once you're approved for Wisconsin WIC, your benefits are loaded monthly onto a WIC card that works like a debit card at authorized stores. Here's what's covered, how to check whether a specific brand or item is approved, and how the cash-value benefit for fruits and vegetables works.
Approved WIC Foods in Wisconsin
Wisconsin WIC food benefits are loaded onto an eWIC card and accepted at WIC-authorized grocery stores, pharmacies, and retailers statewide. Your monthly food package depends on your participant category — pregnant, breastfeeding, postpartum, infant, or child — and the nutrition assessment done at your certification appointment. Your exact items and amounts are shown on your WIC Shopping List and in the free Wisconsin MyWIC app, which lets you scan barcodes in the store to confirm an item is approved before you buy it.
What's in the Food Package
Approved categories include milk and lactose-free milk, cheese, eggs, yogurt, whole grains like bread, cereal, brown rice, and whole wheat pasta, peanut butter and dried beans, and — for breastfeeding participants — canned fish. Infants receive formula or infant foods depending on feeding method. Brands and package sizes are set by the state and can change, so check the MyWIC app or ask your local WIC agency if an item doesn't scan as approved.
The Cash Value Benefit for Fruits and Vegetables
Every participant gets a monthly Cash Value Benefit (CVB) to spend on fresh, frozen, or canned fruits and vegetables without added sugar, salt, or sauces. The current CVB is $26 a month for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. Benefits do not roll over month to month, so use them before your benefit period ends.
Farmers' Market Nutrition Program
Each summer, eligible Wisconsin WIC participants — those who are pregnant, postpartum, or have a child at least 9 months old — can receive Farmers' Market Nutrition Program (FMNP) checks to spend on fresh, locally grown fruits, vegetables, and herbs at approved farmers' markets and farm stands through October. In recent seasons the benefit has been $40 per eligible participant; the amount is set annually, so ask your local WIC agency about the current season's benefit and where to use it.
Shopping Tips
Use the Wisconsin MyWIC app to scan barcodes and instantly check whether a product is approved, and keep the app updated since the approved food list changes periodically. Look for WIC shelf tags at participating stores for brand-specific items. If something you've bought before no longer scans as approved, check the current Wisconsin WIC Shopping Guide or ask your local agency for help.
Wisconsin WIC Approved Food Questions
How much is Wisconsin's WIC Cash Value Benefit for fruits and vegetables each month?
The monthly Cash Value Benefit is $26 for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. Benefits do not roll over month to month, so use them before the end of each benefit period.
Does Wisconsin WIC offer a farmers' market benefit?
Yes. The Farmers' Market Nutrition Program (FMNP) gives eligible WIC participants — pregnant, postpartum, or with a child at least 9 months old — seasonal checks, separate from monthly eWIC benefits, to spend on fresh, locally grown produce through October. Ask your local WIC agency about the current season's benefit amount.
How do I check if a specific product is approved under my Wisconsin WIC benefits?
Use the free Wisconsin MyWIC app to scan barcodes in the store — approved items are updated in the app. You can also check the Wisconsin WIC Shopping Guide or ask your local WIC agency if an item won't scan as approved.
Helpful Resources
Wisconsin WIC Program
Contact information, benefits, and how the Wisconsin WIC program works.
Learn more →Wisconsin WIC Income Limits
See the current household income limits to qualify for Wisconsin WIC benefits.
Learn more →How to Apply for Wisconsin WIC
Step-by-step instructions, required documents, and what to expect at your Wisconsin WIC appointment.
Learn more →WIC Approved Foods by Category
Browse WIC-covered foods nationally by category — milk, cereal, produce, and more — with typical quantities and shopping tips.
Learn more →Find a Wisconsin WIC Clinic
Locate WIC clinic offices near you in Wisconsin, with addresses and phone numbers by city.
Learn more →