Wisconsin WIC Approved Foods
Updated September 2026
Once you're approved for Wisconsin WIC, your benefits are loaded monthly onto a WIC card that works like a debit card at authorized stores. Here's what's covered, how to check whether a specific brand or item is approved, and how the cash-value benefit for fruits and vegetables works.
Quick Answer
Wisconsin WIC covers the same national food categories as every state — milk, eggs, cereal, whole grains, fruits and vegetables (via a cash-value benefit), juice, beans, and infant formula — but the specific approved brands, sizes, and quantities are set by the Wisconsin Department of Health Services. See the full Wisconsin list below.
Approved WIC Foods in Wisconsin
Wisconsin WIC food benefits are loaded onto an eWIC card and accepted at WIC-authorized grocery stores, pharmacies, and retailers statewide. Your monthly food package depends on your participant category — pregnant, breastfeeding, postpartum, infant, or child — and the nutrition assessment done at your certification appointment. Your exact items and amounts are shown on your WIC Shopping List and in the free Wisconsin MyWIC app, which lets you scan barcodes in the store to confirm an item is approved before you buy it.
What's in the Food Package
Approved categories include milk and lactose-free milk, cheese, eggs, yogurt, whole grains like bread, cereal, brown rice, and whole wheat pasta, peanut butter and dried beans, and — for breastfeeding participants — canned fish. Infants receive formula or infant foods depending on feeding method. Brands and package sizes are set by the state and can change, so check the MyWIC app or ask your local WIC agency if an item doesn't scan as approved.
The Cash Value Benefit for Fruits and Vegetables
Every participant gets a monthly Cash Value Benefit (CVB) to spend on fresh, frozen, or canned fruits and vegetables without added sugar, salt, or sauces. The current CVB is $26 a month for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. Benefits do not roll over month to month, so use them before your benefit period ends.
Farmers' Market Nutrition Program
Each summer, eligible Wisconsin WIC participants — those who are pregnant, postpartum, or have a child at least 9 months old — can receive Farmers' Market Nutrition Program (FMNP) checks to spend on fresh, locally grown fruits, vegetables, and herbs at approved farmers' markets and farm stands through October. In recent seasons the benefit has been $40 per eligible participant; the amount is set annually, so ask your local WIC agency about the current season's benefit and where to use it.
Shopping Tips
Use the Wisconsin MyWIC app to scan barcodes and instantly check whether a product is approved, and keep the app updated since the approved food list changes periodically. Look for WIC shelf tags at participating stores for brand-specific items. If something you've bought before no longer scans as approved, check the current Wisconsin WIC Shopping Guide or ask your local agency for help.
Wisconsin WIC Approved Food Questions
How much is Wisconsin's WIC Cash Value Benefit for fruits and vegetables each month?
The monthly Cash Value Benefit is $26 for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. Benefits do not roll over month to month, so use them before the end of each benefit period.
Does Wisconsin WIC offer a farmers' market benefit?
Yes. The Farmers' Market Nutrition Program (FMNP) gives eligible WIC participants — pregnant, postpartum, or with a child at least 9 months old — seasonal checks, separate from monthly eWIC benefits, to spend on fresh, locally grown produce through October. Ask your local WIC agency about the current season's benefit amount.
How do I check if a specific product is approved under my Wisconsin WIC benefits?
Use the free Wisconsin MyWIC app to scan barcodes in the store — approved items are updated in the app. You can also check the Wisconsin WIC Shopping Guide or ask your local WIC agency if an item won't scan as approved.
Compare Other States
Approved foods, brands, and package sizes are set state by state. These share Wisconsin's census region — useful if you're moving, or comparing how another state runs the same program.
Helpful Guides
What Is WIC?
An overview of the WIC program, who administers it, and how it works.
Learn more →WIC Eligibility
The four requirements to qualify for WIC — categorical status, income, nutritional risk, and residency.
Learn more →WIC vs SNAP
Compare who qualifies, what benefits are provided, and whether you can receive both programs.
Learn more →WIC Income Limits
See the current household income limits to qualify for WIC, and what counts as income.
Learn more →WIC Benefit Amounts
The exact dollar and quantity breakdown of the monthly WIC food package by participant category.
Learn more →WIC EBT Card
How to use your WIC EBT card at the store, check your balance, and what to do if it's declined.
Learn more →WIC Approved Foods
Browse WIC-covered foods by category, from milk and eggs to fruits, vegetables, and formula.
Learn more →Find a WIC Clinic
Search WIC clinic locations by state and city, with addresses and phone numbers.
Learn more →WIC Recertification
When your WIC certification expires, what to bring to your renewal appointment, and how to avoid a gap in benefits.
Learn more →