Virginia WIC Approved Foods
Updated September 2026
Once you're approved for Virginia WIC, your benefits are loaded monthly onto a WIC card that works like a debit card at authorized stores. Here's what's covered, how to check whether a specific brand or item is approved, and how the cash-value benefit for fruits and vegetables works.
Quick Answer
Virginia WIC covers the same national food categories as every state — milk, eggs, cereal, whole grains, fruits and vegetables (via a cash-value benefit), juice, beans, and infant formula — but the specific approved brands, sizes, and quantities are set by the Virginia Department of Health. See the full Virginia list below.
Approved WIC Foods in Virginia
Virginia WIC publishes an approved food list, updated periodically to reflect current USDA nutrition guidance, covering categories like milk and dairy alternatives, whole grains, cereal, juice, beans, peanut butter, and infant formula. The current list is available in English and Spanish at vdh.virginia.gov/wic-participants. Your local health district can confirm exactly which items and brands are approved under your current food prescription.
Fruits and Vegetables (Cash Value Benefit)
Every Virginia WIC participant receives a monthly Cash Value Benefit (CVB) for fresh, frozen, or canned fruits and vegetables — $26 for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. The CVB is loaded onto your Virginia eWIC card and does not roll over from month to month, so use it before your Last Day to Spend.
Farm Market Fresh: Virginia's Farmers' Market Program
Virginia's Farm Market Fresh program (the Senior and WIC Farmers' Market Nutrition Program, or S/FMNP) provides vouchers — separate from your regular monthly benefits — to buy fresh, locally grown fruits, vegetables, and cut herbs from approved farmers and farm stands. It runs seasonally and is offered through participating local health districts. Ask your WIC office whether it's available in your area.
Shopping Tips for Virginia WIC
Look for the "Virginia eWIC Card Accepted Here" sign at authorized stores, and check WIC shelf labels for approved brand-specific items in categories like cereal, milk, cheese, and juice. Buying whole produce instead of pre-cut items typically stretches your CVB further. If an approved item won't scan at checkout, call the Tell WIC Line at 877-835-5942 — Virginia's dedicated line for reporting scanning issues. If your food prescription itself looks incorrect, contact the WIC Help Desk at 1-888-942-3663 before you shop.
Virginia WIC Approved Food Questions
How much is the Virginia WIC Cash Value Benefit for fruits and vegetables each month?
The monthly Cash Value Benefit is $26 for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. It does not roll over month to month, so use it before your Last Day to Spend.
Does Virginia WIC offer a farmers' market benefit?
Yes. Virginia's Farm Market Fresh program (S/FMNP) provides seasonal vouchers, separate from your monthly eWIC benefits, to buy fresh, locally grown produce and herbs from approved farmers. Ask your local health district WIC office about availability in your area.
What should I do if a food item won't scan as WIC-approved at the register?
Call Virginia's Tell WIC Line at 877-835-5942 to report it. If your food prescription looks incorrect before you shop, call the WIC Help Desk at 1-888-942-3663 first.
Compare Other States
Approved foods, brands, and package sizes are set state by state. These share Virginia's census region — useful if you're moving, or comparing how another state runs the same program.
Helpful Guides
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Learn more →WIC Benefit Amounts
The exact dollar and quantity breakdown of the monthly WIC food package by participant category.
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Learn more →WIC Approved Foods
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Learn more →WIC Recertification
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