Virginia WIC Approved Foods

Virginia WIC publishes an approved food list, updated periodically to reflect current USDA nutrition guidance, covering categories like milk and dairy alternatives, whole grains, cereal, juice, beans, peanut butter, and infant formula. The current list is available in English and Spanish at vdh.virginia.gov/wic-participants. Your local health district can confirm exactly which items and brands are approved under your current food prescription.

Fruits and Vegetables (Cash Value Benefit)

Every Virginia WIC participant receives a monthly Cash Value Benefit (CVB) for fresh, frozen, or canned fruits and vegetables — $26 for children, $48 for pregnant or postpartum participants, and $52 for breastfeeding participants. The CVB is loaded onto your Virginia eWIC card and does not roll over from month to month, so use it before your Last Day to Spend.

Farm Market Fresh: Virginia's Farmers' Market Program

Virginia's Farm Market Fresh program (the Senior and WIC Farmers' Market Nutrition Program, or S/FMNP) provides vouchers — separate from your regular monthly benefits — to buy fresh, locally grown fruits, vegetables, and cut herbs from approved farmers and farm stands. It runs seasonally and is offered through participating local health districts. Ask your WIC office whether it's available in your area.

Shopping Tips for Virginia WIC

Look for the "Virginia eWIC Card Accepted Here" sign at authorized stores, and check WIC shelf labels for approved brand-specific items in categories like cereal, milk, cheese, and juice. Buying whole produce instead of pre-cut items typically stretches your CVB further. If an approved item won't scan at checkout, call the Tell WIC Line at 877-835-5942 — Virginia's dedicated line for reporting scanning issues. If your food prescription itself looks incorrect, contact the WIC Help Desk at 1-888-942-3663 before you shop.